They used to love this work.

Then it became something else.

Eight years carrying quota. Startup SDR to enterprise AE. Made thousands of cold calls. Sent tens of thousands of emails. Sat through every sales methodology training you can imagine.

Then I went independent. And I hit the same wall everyone does.

Prospecting is too time-consuming.

The AI tools that existed were volume machines. Blast thousands of generic messages and hope something sticks. Send 80 emails a day to people who didn't ask to hear from you. Watch your sent folder and feel like a genuinely bad person.

That's not prospecting. That's spam with extra steps. And I wasn't going to put my name on it.

So I built something different. A system that does the research and drafting, but lets you stay in control of what actually goes out. Because I wanted to feel like a person again. I wanted to reach out and have it matter.

— Jonah Sanville

I've worked with fractional CROs, RevOps consultants, and independent sales leaders who have the same problem I had: prospecting is too time-consuming.

I've seen what works and what doesn't. The spray-and-pray tools that burned their domain reputation. The "AI SDR" that sent embarrassing messages under their name. The sequence builder they paid for and never used because it was too complicated.

DealRhythm is the tool I wish existed when I went independent.

Why This Image

The dock at twilight

The Sunset

The old way is dying. Quota culture. Burnout engineering. Treating salespeople as disposable. The sunset represents that world fading. Good riddance.

The Stars Emerging

Something new is coming. A way of working that's sustainable. That respects the people who do it. The stars are starting to appear.

The Boy

The seller who actually liked people. Who got into this because they wanted to help. Before the grind beat it out of them. That person is still in there.

The Cat

Timing. Patience. Knowing when to wait and when to pounce. Sales isn't about volume. It's about rhythm.

The dock is a threshold. Between what was and what could be. Between exhaustion and something sustainable.

What we believe

Don't replace us. Arm us.

Give us the research we don't have time to do. The patterns we can't see across a thousand data points. The words when we're stuck. But let us decide. Let us be the ones who pull the trigger.

Human judgment stays

We don't want AI that sends for us. We want AI that sees for us. That does the work we can't scale, so we can do the work that only we can do.

Make it simple

We don't have bandwidth for a learning curve. We don't have time for a transformation initiative. We need something we can use Tuesday. Something that fits into what we're already doing.

Prove it works

We don't need another pitch. We've been burned. We've bought the promises. We've watched "game-changing" tools become shelfware. The bar isn't "good enough." The bar is evidence.

The Line We Won't Cross

AI that makes you more human, not less

Every feature we build gets one test: Does this help you be more present with your prospects, or less? Does it make your outreach more thoughtful, or more mechanical?

If AI is replacing humanity instead of serving it, we simplify. We start over.

This isn't a policy document. It's how we actually make decisions. When volume conflicts with quality, quality wins. When speed conflicts with getting it right, getting it right wins. Every time.

Why Fractional Works

The best fractional executives stay with their clients for years, not months. Chief Outsiders reports an average engagement of 3.5 years. When you're not disposable, you build differently.

DealRhythm is built for that kind of relationship. The long game. The real work.

We need to believe again. Not in AI. Not in tools. Not in transformation.

In ourselves. In the work. In the idea that doing it right still matters.

That's what DealRhythm is actually building toward.

A Systivate Product

DealRhythm is built by Systivate, a GTM automation consultancy based in Chicago. We help fractional executives and consultants build sustainable pipelines without sacrificing their sanity or reputation.

Ready to believe it can be different?

I'd love to hear about your business and see if DealRhythm is the right fit.

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